VERALEE

VERALEE was launched in June 2018. It ships contemporary and bold streetwear designs to both Taiwan and the UK. Formed by Taiwanese designer I-Jing Lee, it has always been proud of the beautiful combination of oriental and western countries and is willing to bring the aesthetic inspiration together in relation to future fashion.

The core spirit of the brand is fun, passionate and to stay fun and passionate. It has passion in life, even it has been hard. It stays in transition because it believes that the more things change, the more they stay the same. It is also our attitude towards fashion and the purpose of life.

我們從物理層面、談到心靈層面的舒適，擺脫一成不變的搭配框架，用衣著打造一個自由的態度。

我們的熱情、以及保持熱度的過程，獻給那些曾經、正在、或一直不斷感到迷失的人。

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PASSIONATE

生活困苦的時代，低薪殺死了多數人的夢想。人們逐漸放棄對未來的想像，苦中作樂，在潮流之中載浮載沉。

時尚變為相對划算的投資，裝扮自己被世界看見，即使看不見未來，我們的熱度會留下痕跡。

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RETRO

「復古」是我們面對快時尚（FAST FASHION）的態度。

動盪的時代，資訊從各角度湧入人的視線，直到深入我們心中，對我們作出影響。快時尚的平價加上社群網站的盛行，最新的流行時尚轉眼就能在全國大街小巷看見。但是猛地一看，才驚覺人們也都隱形了。明明時尚、潮流是那麼時髦，可是站遠一點時，那些亮眼都消失在其他亮眼裡面了。

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IN TRANSITION

有句俚語是這麼說的：”The more things change, the more they stay the same.”

當改變是為了維持不變。

更精確的說，不斷改變造型、穿著，以實踐不變的本質，並且更深刻認識自己的本質。